Over the past few months, I have been hounding one of our long time supporters, Derek Chitwood of Peach State Pride, for an interview. Finally, we had the chance to sit down over a peach or two and spend some time together.
The story of this small town, peach picking, charming, Southern guy is pretty remarkable. I have had the pleasure of knowing Chitwood for awhile, and was blown away by the Peach State Pride business plan when he told me about it a couple of years ago. The design, the story, and the mission behind it are amazing. If you ever see me out, you can’t miss my PSP hat. I have one for everyday use, and even a camo hat for hunting. Often times, I am stopped by someone while I am out wearing my PSP hat, because they always want to know where I found it. Needless to say, I really like the brand. Here’s a little something about the guy behind the company, Derek Chitwood:
TL: Obviously Georgia means a lot to you. What is the story behind Peach State Pride?
DC: Well, I have always had a lot of pride in where I come from. I guess it’s just ingrained inside of me, something that has been passed down to me. My grandfather is the same way. But it goes beyond Georgia, I’m proud of the community I’m from, the town and county I grew up in, the high school I went to, and the college I attended. As well as my family, the teams and organizations that I’ve been apart of.
That being said, I’m passionate about this state, the good and the bad, and I know there are countless others that feel the same way. That’s why I started this movement less than 3 years ago. It’s for people who care about Georgia.
There is a lot of disparity in the cultures of Dade County and Savannah, the city of Atlanta and the rest of Georgia, Albany and Dahlonega, the list goes on. Peach State Pride is an effort in some ways to unite Georgia pride under one symbol.
TL: Derek, you started your own small business in a crappy economy. What inspired you to take a leap of faith and build this business?
DC: To be honest the bad economy really didn’t cross my mind. I had a vision and I began to carry out my vision, there really wasn’t anything that could have stopped me from pursuing this. When you’re passionate about something you make it happen.
TL: What are the biggest hurdles that you have faced while building your brand?
DC: Two things: I don’t have a business background, so I’m just learning as I go! I’ve made some mistakes, but you always learn. Also cash flow has been an issue because I don’t have an investor. This business has been completely funded out of my own pocket. For the last 3 years I’ve worked a couple labor jobs and invested when I could. I’ve traveled the U.S. working on post office machinery and traveled the South building playgrounds. It’s been an exciting and challenging 3 years and it’s been amazing seeing everything come together like it has!
TL: What is your most memorable triumph while building the company?
DC: I’ve really enjoyed so many small victories. Every week there seems to be something new to be excited about; a new design, a new product, a big sale, positive feedback. It’s all about the simple pleasures!
Working side by side with my grandpa every summer shaped me in so many ways. It made me who I am. Its hard not to be impacted by a man like him. Always sharing wisdom, always working hard, yet it’s never about the ‘dollar’ with him, it’s more about pride in what he does. He loves working with his hands, he loves agriculture, sunsets, rain in a drought… the simple things in life.
TL: Why do you think that natives should have more pride in Georgia? Is there room for transients to the state?
DC: Oh man, this is such a big reason as to why I wanted to do this. Don’t get me wrong, there is a lot of pride in our state and there always has been. I think it is manifested so well through UGA football. I believe the passion and pride for UGA football goes so much deeper than sport. A Bulldog victory over a school from another state, and Georgians rejoice partly because it was a win for our state. People love to have something to identify with, and there are countless different avenues that Georgians use to fill this need. But I guess the main problem that I’ve seen with Georgia Pride within the state is that geographically and culturally there is so much diversity, maybe more than any other state in the Deep South, and from these differences come misunderstandings. There is a lot of disparity in the cultures of Dade County and Savannah, the city of Atlanta and the rest of Georgia, Albany and Dahlonega, the list goes on. Peach State Pride is an effort in some ways to unite Georgia pride under one symbol.
As far as transients. Of course I believe there is room, but it’s their choice. I can’t fully relate, because my love of Georgia has been cultivated since I was a child. For someone who has moved here, they have to choose to be proud. But anyone who wants what’s best for their community, anyone who believes in stewardship should have no problem in quickly developing pride in where they live. Or so it seems.
TL: How did working on a peach farm while growing up shape you and your business?
DC: It played a major role. When you’re young your world is small. I knew from a very young age that my family grew peaches and that Georgia is the Peach State. I guess I felt like the ultimate Georgian! I was from a small town, I loved football, and I picked peaches! As I got older I realized how big our state was and how unique my background was.
Also working side by side with my grandpa every summer shaped me in so many ways. It made me who I am. Its hard not to be impacted by a man like him. Always sharing wisdom, always working hard, yet it’s never about the ‘dollar’ with him, it’s more about pride in what he does. He loves working with his hands, he loves agriculture, sunsets, rain in a drought… the simple things in life.
TL: What’s your favorite peach dish?
DC: There are so many, but if you’re a Chitwood, it’s an easy answer: My grandma’s peach rolls. They are amazing! They’re basically miniature peach pies made with a special variety of peach. Delicious!
TL: Where is your favorite location to visit in Georgia?
DC: Great question. There are still some places that I want to see, but I do have a few favorites: Downtown Savannah, Historic Washington and Historic Madison, Lake Burton in Rabun County, and Athens in the fall. Being a graduate of Georgia College, I have so many great memories in Milledgeville and back home on Jackson Bridge Road in Franklin County as well. But honestly you could put me on a back road in most parts of rural Georgia and I come alive. I love seeing new places, old homes, historic buildings, and fields of agriculture… Southwest Georgia as the sun’s going down; big sky, big trees, and big beautiful fields. I love it!
TL: Do you have any new gear coming out?
DC: I always have something brewing! I’m working on some polos right now, slow process. But expect koozies, croakies, visors… I don’t know, the list is endless!
Derek did us a favor and listed a few local shops that carry his gear right now. I made a copy of the list and placed it below. You can support the local joints or go straight to the Peach State Pride website to buy some gear.
Don’t forget to keep it local, stay Southern, and explore!
- Bee Southern in Washington, GA
- The Royston Downtown Market Royston, GA
- Ace Hardware in Royston, GA
- Bailes and Cobb in Hartwell, GA
- Willow Bend in Lavonia, GA
- CK Morgan and Company in Toccoa, GA
- The Red Zone in Downtown Athens, GA
- Live Laugh Love in Loganville, GA
- Geo’s Quarters in Sandersville, GA
- Jack and Darcy in Milledgeville, GA